DIGITAL MARKETING

The crucial difference between everyday digital marketing companies and Minerbox Interactive is that we provide a fully managed search marketing service focused not on getting your site ranked, but taking that further – getting you results from those rankings and the traffic we bring into your site. We offer an ongoing, year-round commitment to not only improving the number of people visiting your site, but the caliber of those visitors and potential client prospects too.

Minerbox will save you hours of management time by taking responsibility for the entire optimization and resulting traffic results, yet provide you with total accountability:

1 Quality lead generation: Significantly increase qualified traffic to site that can convert into new clients.
2 Branding: Building a strong presence within all the search engines will lend credibility and awareness of your expertise and your business services which will net you new opportunities and recognition as an industry expert.
3 ROI / KPI: The impact to your site will be significant. Conversions to generate a reliable channel of new business will continue to provide you with a quality source of leads via search engines. That is our commitment and the focus of our team.
Search Engine Optimization

Without traffic, you don’t have visitors to your site to turn into clients. Search engine optimization is one of the best ways to create targeted traffic for your website. There are countless ways to generate traffic, but often times the visitors are not targeted and thus end up viewing your site but not converting to customers. It’s important to create targeted traffic for your site.

How search engines collect and update their database varies

  • Crawlers / Spiders – collect their content automatically (e.g. Google)
  • Directories – use people-power (e.g. Yahoo)
  • Hybrids – makes use of other search engines and directories (e.g. Excite)
  • Sponsored Links – collect links by charging for them (e.g. Overture)
Paid Search

While SEO allows you to make your website search engine friendly and helps you gain organic rankings, PPC helps you target the traffic directly and gives immediate gains in the interim. The design, development, and management of your campaign hold the key to its success.

Paid Search is a powerful way to get your listings up almost immediately and to have the most prominence on the search results page. With Paid Search, you can address multiple objectives – while other campaigns do not provide the same advantages:

  • Return On Investment (ROI)
  • Find customers at all stages of the buying cycle
  • Discover- Research – Compare – Purchase
  • Share of Voice
  • Brand Awareness
  • New Customer Acquisition

The media objective for your campaign will be to increase sales for your business, building awareness, and educating consumers. This opens the door for a strategic, targeted ad strategy.